Fermoie

Fall 2024 Collection: Marlborough and Ruffle

In March 2024, Fermoie launched their latest Autumn Collection. The new fabrics — Marlborough and Ruffle — join Fermoie’s extensive family of beautiful hand-drawn designs, produced entirely in-house. Though very different in style, the two patterns demonstrate the fundamental importance of the designer’s creative discernment and artistic eye in determining how colors combine with the cloth’s warp and weft as the light falls upon it. In each case, the effect is a delightful layering of textures and a feeling of depth, intrigue and intimacy.

“These collections exemplify the creative journey we take in our pursuit of joy and beauty with every new Fermoie design. It begins with a conversation, in which our team exchange ideas, influences and inspirations. Then, as we move into drawing, creating colours, seeing how they work on different basecloths, the design evolves and takes on a life of its own: it’s that sense of discovery, serendipity and revelation that makes our work so enjoyable,” says Tom Helme, Fermoie cofounder.

Marlborough

Inspired by a study of early damasks, Marlborough presents a modern interpretation of large scale woven English textiles. The design celebrates the studio’s love of intricate and reversible patterns with its delicate, intertwining floral and leaf motif. As it flows and curves across the fabric, the design evokes the gentle beauty and organic forms of an English rose garden.

Like all Fermoie designs, the whole repeat was created entirely in-house — by hand. Paired with this subtle texture and visual depth, the studio felt it was important to introduce colorways with a softer, more contemporary feel than the rich colours usually associated with traditional damasks. At the same time, the 100% linen basecloth weave accentuates the design’s soft, painterly lines, giving it a sense of scale and impact entirely appropriate for a print of this kind.

Marlborough is available in fifteen carefully chosen colors and takes its name from the charming historic market town in rural Wiltshire, England, where Fermoie was first established in 2010 and calls home to this day.

Ruffle

Conceived through an initial creative conversation around revisiting and reinterpreting familiar traditional weaves, Ruffle is a bold continuous design perfectly embodying Fermoie’s signature artistry and playfulness. As its name suggests, the new pattern features an intricate ruffle pattern created to evoke a sense of three-dimensional movement through texture, depth and dimension. The separate geometric shapes have been deftly abstracted and blended together to form a flowing pattern in which a subtle check repeat is visible.