what's new
The first of Fermoie's collections to feature both fabric and wallpaper from launch, Tara and Salina encapsulate what it means to find inspiration in the world around us. The first design, Salina, follows a reexploration of some favorite Fermoie designs from years past. The process kindled a new passion for interlocking and criss-crossing shapes that work together to create movement and texture. Named after a small island in the Aeolian archipelago and coming in fourteen playful colorways, the enchanting design presents the perfect-sized mark, which then interacts with and enlivens the weave in the basecloth.
The second design, Tara, is based on New Zealand's Mount Taranaki, which Fermoie's Head of Studio hiked when on sabbatical. The landmark's near-perfect conical outline and snow-capped peak are captured in rhythmic rows of geometric shapes, softened subtly by their individually hand-drawn outlines. The mountain’s name comes from the Māori word ‘tara,’ meaning ‘peak’ or ‘point.' Serendipitously, the same word also means ‘hill’ in Irish Gaelic, reflecting deep family connections to Ireland enjoyed by Fermoie's founders Martin and Tom.
New Fermoie: Tara and Salina
“As artists, we constantly observe, engage with and find inspiration in the world around us. The freedom and opportunity to translate those impulses into new collections is one of the many great joys of Fermoie. A design can be sparked by a grand vista or life-defining event; yet there is also real excitement to be found in looking at familiar shapes, marks and patterns with fresh eyes and seeing new possibilities emerge within them: Tara and Salina beautifully represent these contrasting but immensely powerful creative dynamics at work.”
Tom Helme, Co-Founder of Fermoie
Salina
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Tara
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